PPC Process

PPC Process

Pay per Click (PPC) advertising was built around the model of efficiency, & at Digital Web Research, we strive taking this productivity even further by providing Pay per Click management services which allow our clients in taking complete advantage of this forward-looking technique. Our trained & passionate professional experts share the conviction that connecting the businesses with their target audiences isn’t only a science, but a perfect art as well.

Though our management procedure relies heavily on analyzing the technical data & deriving conclusions based on the statistical evidence, our professional experts also utilize a great deal of creativity along with innovation when determining appropriate strategy of making your PPC campaign efficient. To get a sight into what our Pay Per Click advertising services involve, consider the following bit by bit process you will experience when picking us for your next important marketing campaign.


Account set-up- We will set-up your account & analytics tracking in Google or additional paid platforms. It is essential getting set-up properly from the get-go…if you need to avoid reporting the disasters down the road believe us, you want avoiding to report disasters down the road.

Keyword research- We will research the phrases and keywords on which you must bid, conduct competitor research, & get a complete understanding of PPC landscape in the industry. We will also talk you to see which keywords you think are the most important.

Establish a budget- You select how much you need to spend every month, then we will handle PPC bid management procedure. Your bid, unite with your total quality score, determine the placement of your ads on the page. The more well-known and ‘in demand’ your keywords are, the more you are likely spending for every click.

Get creative- We will create ads which are specific & highly targeted and encouraging the visitors to click them through to your website. We do the process through persuasive calls to targeted special offers, action promotions, & more.

Landing pages- A great ad requires taking visitors to huge landing page. We will create the optimized landing page content  which leads the users toward your decisive goal – conversions.

Test and refine- We will closely monitor the PPC campaign seeing what works & what doesn’t, then improve the procedure by keeping the ads having the best results.