Links are vital to make sure visibility in search engines. Although Google use over 200 signals now in their algorithm to score websites, the hyperlinks are still among the most vital signals to maximize the visibility of a site.
Link building can be time intensive, confusing and frustrating, but improving link and social signals is much needed for all the websites who want to be competitive in search results. The term ‘Link Building’ is quite outdated actually, as it is really about offering compelling reasons for attracting links rather than ‘Building’ them.
You should first understand the target audience of your website, before developing marketing and content strategy to offer reasons in earning those links. A good strategy of linking will build relationships, increase referral traffic, create magnetic content, maximize visibility of brand while improving the relevancy & passing the weight to your website to improve rankings.